Privacy policy

Last updated: November 27, 2025

BABY FAZE GAMING SHOP operates this store and website (including all related information, content, features, tools, products, and services) and provides customers with a curated shopping experience (the “Service”). BABY FAZE GAMING SHOP is powered by Shopify, which enables us to provide the Service. This Privacy Policy explains how we collect, use, and disclose your personal information when you visit, use, or make a purchase or other transaction through the Service, or otherwise communicate with us. If there is any conflict between our Terms of Use and this Privacy Policy, this Privacy Policy will prevail with respect to the collection, processing, and disclosure of personal information.

Please read this Privacy Policy carefully. By accessing or using the Service, you acknowledge that you have read this Privacy Policy and understand the collection, use, and disclosure of your information as described herein.

Personal Information We Collect or Process

When we use the term “personal information,” we mean information that identifies, relates to, describes, or can reasonably be linked to you or another individual. Personal information does not include information collected anonymously or information that has been de-identified so that it cannot be used to identify you. Depending on how you use the Service, where you live, and the extent permitted or required by applicable law, we may collect or process the following categories of personal information (including inferences drawn from such personal information).

  • Contact information Including your name, address, billing address, shipping address, phone number, and email address.
  • Financial information Including credit card or debit card information, bank account numbers, payment information, financial account information, transaction details, payment method, payment confirmation, and other payment-related details.
  • Account information Including your username, password, security questions, and various preferences and settings.
  • Transaction information Including products you viewed, products added to your cart, products added to your watch list, products you purchased, returned, exchanged, or canceled, and your past transaction history.
  • Communications with us Including information contained in communications with us, such as when you contact customer support.
  • Device information Including information about your device, browser, and network connection, IP address, and other unique identifiers.
  • Usage information Including information about your interactions with the Service (such as how and when you access the Service and how you navigate the Service).

Sources of Personal Information

We may obtain your personal information from the following sources.

  • Directly from you We collect information you provide through activities such as creating an account, using the Service, contacting us, or participating in campaigns.
  • Automatically through your use of the Service When you use our website and Service, we may automatically collect information using technologies such as cookies, including device information and browsing activity.
  • From service providers We may obtain information collected or processed on our behalf by service providers in connection with services they perform for us.
  • From partners and other third parties We may obtain information held by third parties within the scope permitted by law, such as partners, advertising partners, and analytics providers.

How We Use Your Personal Information

Depending on how you interact with us and which services you use, we may use personal information for the following purposes.

  • Providing, customizing, and improving the Service We use personal information to provide the Service to you. This includes fulfilling our contract with you, processing payments, fulfilling orders, remembering your preferences and interests, sending account-related notifications, processing purchases, returns, exchanges, and other transactions, creating, maintaining, and managing your account, arranging shipping, facilitating returns and exchanges, enabling you to post reviews, and providing a tailored shopping experience such as recommending products related to your purchase history. This may also include using your personal information to better customize and improve the Service.
  • Marketing and advertising We use your personal information for marketing and promotional purposes. For example, this may include sending marketing, advertising, or promotional communications by email, text message, or postal mail, and displaying online advertisements within the Service or on other websites based on your purchase history, items added to your cart, and other usage history.
  • Security and fraud prevention We use personal information to authenticate accounts, provide a secure payment and shopping experience, and detect, investigate, respond to, and help prevent potential fraud, unauthorized, illegal, unsafe, or malicious activity, protect public safety, and maintain the security of the Service. If you register an account to use the Service, you are responsible for keeping your account credentials secure. We strongly recommend that you do not share your username, password, or other access information with anyone.
  • Communicating with you We use personal information to provide customer support, respond to you promptly, deliver effective services, and maintain our business relationship with you.
  • Legal reasons We use personal information to comply with applicable laws and to respond to lawful requests and legal processes, including requests from law enforcement or government authorities. We also use personal information to participate in or investigate civil discovery, potential or actual litigation, and other legal disputes, and to investigate and enforce potential violations of our terms and policies.

How We Disclose Personal Information

In certain circumstances, we may disclose your personal information to third parties for legitimate purposes in accordance with this Privacy Policy. Such circumstances may include the following.

  • Shopify, and vendors and other third parties that provide services on our behalf (e.g., IT management, payment processing, data analytics, customer support, cloud storage, fulfillment, and shipping).
  • Business and marketing partners who provide marketing services and help us deliver advertisements to you. For example, we use Shopify to support personalized advertising in connection with third-party services based on your online activity with our store and across different merchants and websites. Our business and marketing partners use your information in accordance with their own privacy policies. Depending on where you live, you may have the right to direct us not to share your information for targeted advertising or marketing based on your online activity across different merchants and websites.
  • When you instruct, request, or consent to our disclosure of certain information to third parties (e.g., for product shipping, or when you use social media widgets or login integrations), we will disclose such information.
  • We may share information within our affiliates or other companies within our corporate group.
  • We may disclose personal information in connection with business transactions such as mergers or bankruptcy, and to comply with applicable legal obligations (including responding to subpoenas, search warrants, and similar requests), to enforce applicable terms and policies, and to protect and defend the Service, our rights, and the rights of users or others.

Relationship with Shopify

The Service is hosted by Shopify, which collects and processes personal information about your access to and use of the Service in order to provide and improve the Service. Information you submit to the Service is transmitted to and shared with Shopify and third parties that may be located outside your country of residence for the purpose of providing and improving the Service. In addition, to protect, expand, and improve our business, we use certain enhanced features provided by Shopify that incorporate data and information obtained through your interactions with our store, other merchants, and Shopify. To provide these enhanced features, Shopify may use personal information collected about your interactions with our store, other merchants, and Shopify. In such cases, Shopify is responsible for the processing of your personal information and will respond to requests to exercise your rights regarding the use of personal information for these purposes. To learn more about how Shopify uses your personal information and the rights you may have, please see the following: Shopify Consumer Privacy Policy. Depending on where you live, you may be able to exercise certain rights relating to your personal information here: Shopify Privacy Portal.

Third-Party Websites and Links

The Service may include links to websites and other online platforms operated by third parties. If you follow links to sites that are not affiliated with or controlled by us, you should review their privacy and security policies and other terms and conditions. We do not guarantee, and are not responsible for, the privacy or security of such sites or the accuracy, completeness, or reliability of information found on those sites. Information you provide in public or semi-public venues, including on third-party social networking platforms, may also be viewable by other users of the Service and/or users of those third-party platforms without limitation as to its use by us or by third parties. The inclusion of such links does not, by itself, imply any endorsement of the content or the owners or operators of such platforms, unless expressly stated on the Service.

Children’s Data

The Service is not intended for children, and we do not knowingly collect personal information from children who are under the age of majority in your jurisdiction. If you are a parent or guardian and believe your child has provided us with personal information, you may contact us using the details below to request deletion of such information. As of the effective date of this Privacy Policy, we do not have actual knowledge that we “share” or “sell” (as defined under applicable law) personal information of individuals under 16 years of age.

Security and Retention of Your Information

Please be aware that no security measures are perfect or impenetrable, and we cannot guarantee “perfect security.” In addition, any information you send to us may not be secure while in transit. We recommend that you do not use insecure communication methods to send us confidential or sensitive information.

How long we retain your personal information depends on various factors, such as whether we need the information to maintain your account, provide the Service, comply with legal obligations, resolve disputes, or enforce other applicable contracts and policies.

Your Rights and Choices

Depending on where you live, you may have some or all of the rights listed below in relation to your personal information. However, these rights are not absolute and may apply only in certain circumstances, and we may decline your request where permitted by law.

  • Right to access / right to know You may have the right to request access to personal information we hold about you.
  • Right to delete You may have the right to request that we delete personal information we hold about you.
  • Right to correct You may have the right to request that we correct inaccurate personal information we hold about you.
  • Right to data portability You may have the right to receive a copy of the personal information we hold about you and, in certain circumstances and with certain exceptions, to request that we transfer it to a third party.
  • Managing communication preferences We may send you promotional emails. You can opt out at any time by using the unsubscribe option provided in our emails. Even if you opt out, we may still send you non-promotional messages, such as important notices about your account or orders.

You may exercise these rights where indicated on the Service or by contacting us using the contact details below. To learn more about how Shopify uses your personal information and your rights, including rights relating to data processed by Shopify, please visit the following site. 

https://privacy.shopify.com/en

We will not discriminate against you for exercising any of these rights. Where permitted or required by applicable law, we may need to verify your identity before processing your request. In accordance with applicable law, you may designate an authorized agent to submit requests on your behalf. Before accepting such a request from an authorized agent, we may require proof that the agent has been authorized to act on your behalf, and we may also require you to verify your identity directly with us. We will respond to your request within the timeframes required by applicable law.

Complaints

If you have concerns about our processing of your personal information, please contact us using the contact details below. Depending on where you live, you may have the right to appeal our decision by contacting us using the details below, and/or to lodge a complaint with your local data protection authority.

Changes to This Privacy Policy

We may update this Privacy Policy from time to time due to changes in our practices or for other operational, legal, or regulatory reasons. We will post the revised Privacy Policy on the Website, update the “Last updated” date, and provide notice as required by applicable law.

Contact Us

If you have questions about our privacy practices or this Privacy Policy, or if you would like to exercise your rights, please contact DotAndZ Co., Ltd., 9F Assist Building, 2-11-11 Yotsuya, Shinjuku-ku, Tokyo 160-0004, Japan, or contact us via our inquiry form.